A South Sound Venture Ecosystem

TVF collaborates with founders who generate inventive solutions, value community impact, and offer growth potential.

Direct Investments

At Give InKind we believe that there is tremendous value when offering support during times of need. We know that while every situation of need is unique, no one is more or less deserving of meaningful help. Small actions can have a huge impact. Give In Kind was started with a notebook, a sea of flowers, and two grieving parents. After experiencing the unexpected stillbirth of their first child, Founder Laura Malcolm and her husband James saw how much work was created for their friends and families that wanted to be supportive from around the country. There were questions about where to order delivery meals from, what to send or say to a family experiencing baby loss, whether or not they were up for visitors or phone calls – and Laura knew there had to be a simpler way to coordinate all of the efforts from the loved ones that wanted to help. In Layla’s honor, Give InKind was born. We offer an easy to use platform that both coordinates and curates the best actions to support those you care about in their times of need.

Brightly.eco is a discovery and community platform that curates environmentally sound products for conscious consumers to make big changes one person at a time. Brightly.eco features brands and products that are ethically and sustainably created from around the world. Recognizing that small, daily actions add up to a huge impact, we have created a space where consumers can learn about and shop for quality brands that are ethically and sustainably created. Brightly is a South Sound venture that values community and togetherness. We recommend products with responsible supply chains, that have honest claims and certifications. Brightly.eco supports products that contain materials which are sustainably sourced, recyclable when possible and are kind to the planet.


Humming is an advertising technology platform that allows brands to deploy ad campaigns across a variety of online advertising channels and platforms. They offer a robust and customizable solution that allows users to dictate precise terms as to how their advertising campaigns will be delivered, where they will reach, and with a reporting and insights mechanism to measure success. Humming is a true Tacoma technology company founded by local entrepreneurs with offices in the heart of Downtown Tacoma. We are beyond excited to support this Company’s mission to help brands effectively advertise across multiple online channels.

Crave Delivery is a Boise-based food delivery service that gives customers access to premium restaurant quality meals from some of the top restaurants throughout the country in the comfort of their own home. Employing proprietary logistical tools, Crave provides fast, on-demand service allowing customers to access a variety of meals from some of the world’s greatest restaurants. Crave is currently operating in the Boise market and will soon be expanding to a number of cities nationwide. At TVF we are proud to support a company providing innovative solutions in new ways.

Showdigs is a PacNW based real estate software platform that empowers agents to show available apartments on behalf of owners in a fraction of the time and at a fraction of the cost. In real estate, “time is the enemy” and “showing” available units is a time-consuming process. With the Showdigs platform, property managers can quickly get apartments shown and agents can supplement their income by renting available listings. Showdigs services PacNW cities such as Seattle and Portland as well as the San Francisco Bay Area, Denver and South Florida.

Gestalt Diagnostics is a private, profit-driven software company who provides technology solutions, technical and integration services and support to pathology laboratories.  Gestalt has developed PathFlow™, an enterprise software platform specifically designed to bring the benefits of digital workflow to pathologists and pathology laboratories. Gestalt has built upon their team’s deep experience in developing and deploying pathology laboratory applications, Laboratory Information Systems, and a radiology workflow solution that is used for 15 million reads per year. Gestalt’s products are engineered specifically for the unique needs and workflow of pathologists. The PathFlow platform includes integrated Image Analysis and Artificial Intelligence solutions and algorithms that provide cancer scoring and image enhancement support for the pathologist. 

A story of Tacoma’s revolving venture ecosystem.

In 1996 two friends captured the idea for an Internet Security company while at a routine game night. From an idea to a vision, the friends mapped out the plan on a paper napkin on a flight together…twenty years later Internet Identity sold for $45 MM and now employees over 100 tech experts in the heart of downtown Tacoma.

What started out as a vision to build a tech company that provided domain management services and security protection against cyber attacks quickly grew into a variety of innovations surrounding the trending internet explosion.

Internet Identity pioneered customized email forwarding and streamlined corporate domain management. Throughout the years IID identified and established critical methods surrounding threat discovery and mitigation. IID provided Cyber Security for multiple Fortune 500 companies, most of which still benefit from their innovations.

Rod and Lars did what all great entrepreneurs do: work vigilantly to scale their business and bring their ideas to life. Over the two decades that Internet Identity refined its expertise, they experienced the ebb and flow of both success and failures.  

Supported by family and friends, they pushed through the hard times with determination and celebrated the good times. Rod credits IID’s many successful products to, “Being willing to try different ways of doing stuff, look at all of the possibilities and keep working to grow organically.” 

Confident in their mission and ideas, the partnership was keenly focused on getting their products in the right hands of companies that could benefit from their expertise. As Lars said, “Ideas were easy. The hard part was about the process of developing products and services that people wanted to buy.” It was this ethos that made IID the leading phishing mitigation services to the largest companies in the country.

After years of continued hard work, Rod and Lars sought capital investment to grow their business and expand their services. Moved by both the innovation and ethos of Internet Identity, a Tacoma Venture Fund founder invested in IID’s growth strategies and emerging ideas. The team continued to expand by taking advantage of opportunities in their rapidly evolving industry.

In 2016, Infoblox acquired IID to combine threat intelligence expertise with its own contextual network data. Infoblox valued the culture of the company and decided to maintain its offices in Tacoma where it now employs over 100 technology experts.

The acquisition not only brought expert technology jobs to Tacoma, but raised the profile of Tacoma’s start-up ecosystem.

Entrepreneurs at their core, Rod and Lars now give back by contributing their energy and expertise to the PNW venture ecosystem. They support local start-ups and support Tacoma Venture Fund.

TVF wants to help 50 entrepreneurs with success stories just like this.